ABOUT XUNL · About Us

Let the world see
great businesses.

Connect the path to growth through technology,
and turn opportunities into action with AI.

XunL is a growth and inquiry management hub for international business websites. We connect website monitoring, SEO insights and inquiry management to help companies understand problems, discover opportunities and follow up on every valuable lead.

Let's talk about your business View success stories

15 yearsTechnology and business experience at Alibaba

Technology × Growth × AIFrom engineering foundations to business results

Portrait of Pan Chenxing — Technology and growth practitionerPan ChenxingPAN CHENXING / SSEVENING

Our direction Success stories Experience and events Practice and results Contact and collaboration

01 / OUR PURPOSE

From being discovered, to earning trust, to doing business.

Growth takes more than a button.
It takes a connected process.

Business websites have plenty of tools. What they need is a way of working that connects data, content and customers. XunL helps companies understand what to do first, why it matters, and whether the work has actually made things better.

01
Website reliability
Availability, SSL and 404 monitoring
Protect the first step of every customer visit
02
Discover opportunities
Competitor sitemaps and GSC insights
Find search opportunities worth investing in
03
Connect content
SEO opportunities and internal links
Give useful content a clear way in
04
Follow up on inquiries
AI filtering, assignment and source attribution
Put valuable leads in the hands of sales teams

Review results → Reassess opportunities → Keep improving

02 / SELECTED PROJECTS

Company websites · Industry platforms · Content growth

Real projects,
visible practice.

From industrial equipment company websites and hydraulic industry databases to cross-border e-commerce and B2B content platforms. These are real projects Pan Chenxing has worked on, recording different ways to connect technology, content and business.

Let's talk about your project

Industrial equipment company website

Chang'an Hydraulics

For hose crimping and swaging equipment, the website brings together product introductions, application solutions, factory photography and case videos. Customers can learn about the equipment before making an inquiry with their workpiece and selection requirements.

Product structure
Factory photography
Inquiry journey

cayyj.cnVisit project website

Hydraulic industry database and tools

HoseSeek

Organizes construction equipment models, hydraulic hoses, fittings and repair materials into searchable industry content. Thread identification, assembly length and cutting calculation tools support repair technicians in finding information and making hose assemblies.

Industry database
Information lookup
Practical tools

hoseseek.comVisit project website

Content growth for cross-border e-commerce

VEVOR DIY Ideas

Organizes DIY tutorials, buying guides and videos around uses in the home, outdoors, kitchen and garage. It connects the questions people search for with product applications, creating an entry point for continued browsing.

Content SEO
Application planning
Cross-border e-commerce

vevor.com/diy-ideasVisit project website

Historical screenshot of the Alibaba.com Reads WordPress content administration interface

Historical project · No longer online

B2B content platform

Alibaba.com Reads

An industry content platform for global B2B buyers, organized around buying guides, industry trends and product knowledge. The project is no longer online. Screenshots of its former content administration interface and search performance are retained here to illustrate content website development and SEO practice.

Content platform
Buying guides
Content SEO

Former address: reads.alibaba.comView historical project screenshots View search performance review

Screenshots of the live projects were taken on October 16, 2026; the websites continue to change. Alibaba.com Reads is shown through historical project materials.

Continue to project results and growth reviews

PLATFORM EXPERIENCE / Platform and business projects

From e-commerce platforms to global payments.

More websites and platforms worked on in the past, covering B2B sourcing, cross-border retail, brand websites and payment services. The experience and project reviews below show practices across different business settings.

Brand website for tools and equipment

VEVOR

SEO and business work on a brand website, covering content growth, site structure, search experience and conversion optimization. Together with the DIY Ideas content section, this connects search demand with product browsing.

vevor.comVisit official website View SEO project review

Global B2B sourcing platform

Alibaba.com

Experience in platform technology, product SEO and the inquiry conversion journey for global B2B buyers and suppliers. Historical experiment records show the connection between search entry points and in-depth inquiries.

alibaba.comVisit official website View inquiry conversion review

Global retail e-commerce platform

AliExpress

From Android app development to global user growth, connecting mobile product experience, automated advertising and user retention. Past project records cover intelligent creative work and multichannel growth practices.

aliexpress.comVisit official website View user growth review

Global payments and merchant services

WooshPay

A payment technology website project worked on in the past. Serving businesses such as e-commerce, education and SaaS, the platform presents solutions for payment acceptance, billing and collections, global payouts and merchant services.

wooshpay.comVisit official website

03 / THE PERSON BEHIND THE WORK

Hello, I'm
Pan Chenxing.

An engineer's foundations,
a business operator's perspective.

I worked at Alibaba for 15 years, employee number 18793. From J2EE core product development to the AliExpress Android app, and then user growth, SEO, search and recommendations, and AI, I have kept asking the same question: how can technology create lasting business value?

That journey later extended into SEO and website operations at VEVOR, and into today's work running cross-border businesses. Methods from large platforms create value when applied to real products, real customers and real businesses.

See my work in practice

Cross-border e-commerceSEO and growthEngineering and AIBusiness practice

Alibaba · Technical foundations
5 years developing J2EE core products
Worked on core products including the image bank and transactions, building experience in platform-scale systems engineering and product development.
AliExpress · Mobile business
5 years of Android app development
Previously led the AliExpress app client team. From client technology to the global user experience, applying engineering skills to real cross-border e-commerce use cases.
Platform growth · Data and intelligence
User growth, SEO and AI practice
Worked on paid acquisition, user retention, search and recommendations, and intelligent creatives, continually connecting products, algorithms and business.
VEVOR · Website operations
Head of SEO / Website Director
Advanced content growth, site structure optimization and search traffic efficiency in the website business.
From 2026.04.01 · New practice
LONGWELL · NovaRHome
Partner, Hangzhou General Manager and CTO. Connecting technology, growth and business operations through continued work on the industry front line.

FIELD NOTES / Exchanges and events

Getting closer to different markets, and to real problems.

Go where things happen,
and talk with the world.

From cross-border e-commerce to mobile products, and from user growth to AI, ongoing technical and business exchanges keep methods connected to changing markets. These are real events from my journey.

Let's talk about your next step

Group photo at the Facebook E-commerce Executive Summit in Hong Kong — Facebook E-commerce Executive Summit
Hong Kong · July 2018

Pan Chenxing at an exchange event at Facebook in the United States — Visiting Facebook
United States · July 2018

Group photo at the Google APAC App Summit — Google App technical and business exchange
United States · July 2018

Pan Chenxing at the Think with Google event in Beijing — Think with Google
Beijing · March 2019

Pan Chenxing with fellow participants at Mail.ru in Russia — Business exchange across markets
Mail.ru, Russia · May 2019

Group photo with Pan Chenxing at an AliExpress business exchange — AliExpress business exchange
June 2021

Group photo with Pan Chenxing at the Global Traffic Conference in Shenzhen — Global Traffic Conference
Shenzhen · June 2024

Group photo at Google Marketing Live in Shenzhen — Google Marketing Live
Shenzhen · June 2024

User-provided group photo of an exchange at Search Central Live Hong Kong 2025 — Search Central Live Hong Kong 2025
Group photo with Alibaba SEO experts, reflecting continued participation in search technology and industry practice exchanges.

Click a photo to enlarge it on this page. These are records of events and exchanges I attended in the past.

04 / SELECTED EXPERIENCE

Methods come from practice; results can be reviewed.

What we have done
carries more weight than what we want to say.

The following are historical results of projects Pan Chenxing worked on or led during previous roles, compiled from his public professional profile. They record results from specific projects and stages, showing how we approach growth and problem-solving.

ALIEXPRESSMobile products and user growth

From app development to over ten million daily active users.

Stage starting point40,000Stage result12,000,000

During his period of responsibility, daily active users of the AliExpress app grew from 40,000 to 12,000,000. Engineering, product experience and user growth jointly supported the business's scale.

Historical project results · DAU

ALIBABA.COMProduct SEO

Search traffic should also lead to in-depth inquiries.

+17.98%

A product SEO validation recorded a relative increase of 17.98% in product UV; a separate SEO conversion experience experiment recorded a 7% increase in unique people making in-depth inquiries. The two results came from different experiments.

Different historical experiments · Product UV / Unique people making in-depth inquiries

ALIEXPRESSAutomated advertising

Improve acquisition efficiency through automation.

−12%

The PPC automation project reduced cost per UV by 12% and increased ROI by 8%, moving optimization from experience-based decisions to systematic execution.

Historical project results · Cost per UV / ROI

VEVORContent and site structure

Make content strategy and internal connections work together.

+60%

SEO UV increased 60% year over year; after content strategy optimization, SEO traffic rose from 135 to 1200, and the share of orphan pages fell from 72% to 37%.

Historical project results · SEO / Content and internal links

VEVORKeyword consolidation

Turn search opportunities into sales results.

+43.3%

The keyword consolidation project added approximately 100,000 SEO keywords in two weeks, with average daily sales up 43.3% and average daily traffic up 36.6%.

Historical project results · Average daily sales / Average daily traffic

VEVOR · AI + GOOGLE ADSAdvertising creative practice

Put AI into real creative workflows.

+18.8%

AI creatives recorded a CTR of 3.97%, compared with 3.34% for other creatives in the same series; project feedback recorded an 18.8% improvement. Creative work was improved using feedback from actual tests.

Historical experiment comparison · CTR

PROJECT RECORDS / Growth and project reviews

Project results and growth reviews

From technical solutions to growth reviews, the screenshots below come from Pan Chenxing's past project materials. Click an image to see the full record on this page; choose “100% view” to scroll through small text and data.

User-provided screenshot of VEVOR's domain overview and organic search growth over time; data are third-party tool estimates — VEVOR domain overview (worldwide, desktop; dashboard date: March 28, 2026). The third-party tool estimates organic traffic at 789.8K and organic search keywords at 908K. Project start and completion stages are marked on the chart to show the longer-term growth path. These are tool estimates, not actual visitor or order counts from the site's own systems.

Full screenshot: VEVOR browsing depth continued to improve — From June 2024 to May 2025, the third-party tool's monthly worldwide desktop “pages per visit” trend rose overall, showing changes in browsing depth. The dashboard separately lists an average visit duration of 2 min 42 sec; this summary is not used to calculate the increase in the desktop trend.

Full screenshot: VEVOR desktop bounce rate declined overall — From June 2024 to May 2025, the third-party tool's monthly worldwide desktop bounce rate curve declined overall, showing longer-term changes in website experience through user engagement. Only Desktop is selected for the plotted curve; dashboard summaries are not treated as curve endpoints or growth rates.

Historical project screenshot of search growth for an Alibaba.com content website — The Search Console performance overview records the content website's growth, with daily clicks reaching 4,244 in the chart and total clicks of 168,083 for the period shown. Content development connects the website with search entry points.

AliExpress historical project screenshot: AliExpress intelligent creatives — The “Picasso” intelligent creative project recorded an increase of 10.11% in algorithm CTR and a decrease of 12.75% in cost per UV. The screenshot also shows the image creative template management platform.

AliExpress historical project screenshot of experimental results for automated advertising — In the PPC automation experiment group, cost per UV fell 12% and ROI rose 8%. Managed advertising and budget optimization were turned into comparable experimental results.

AliExpress historical project screenshot of cost results for multichannel optimization — The joint multichannel optimization project recorded a 19% reduction in cost per uniquely reactivated visitor, a 10% reduction in real-time audience intervention cost, and an approximately 7% reduction in offline audience intervention cost.

Alibaba.com historical project screenshot: Alibaba.com SEO conversion experience experiment — The listing page experience experiment recorded a 3% increase in CTR from listings to product details and a 7% increase in unique people making in-depth inquiries (≥3 rounds of inquiry). The screenshot shows the page redesign and experiment review.

Alibaba.com historical project screenshot of quantitative validation of product SEO — A difference-in-differences method was used to validate the merchant SEO optimization feature. Project feedback recorded a statistically significant relative increase of 17.98% in product UV.

VEVOR historical project screenshot: VEVOR content page search growth — Google Search Console shows the content pages' growth over the past 3 months: 50,200 clicks, 1,150,000 impressions and an average CTR of 4.4%. Search entry points continued to expand after the content strategy was adjusted.

VEVOR historical project screenshot: VEVOR internal link optimization review — Project feedback two weeks after launch: the share of search orphan pages fell from 72% to 37%, a decrease of 35 percentage points; keyword portfolio traffic rose 18.08% over the preceding period, and conversion rate increased 6.97%.

VEVOR historical project screenshot: VEVOR keyword portfolio consolidation — Two weeks after the consolidated keyword portfolio went live, SEO had added 100,000 keywords; average daily traffic rose 36.6% over the preceding period, and average daily sales rose 43.3%. Search opportunities became measurable business results.

VEVOR historical project screenshot: VEVOR listing page image and video experience — Project feedback for the listing page image and video experience recorded a 4.74% increase in GMV, a 2.38% increase in payment rate and a 3.29% increase in order placement rate; the project was fully launched on May 23, 2024.

VEVOR historical project screenshot: VEVOR search experience experiment — The search box background text and suggestion experiment brought historical, trending and related keywords into the user search journey. Experimental results recorded a 3.08% increase in user order placement rate and a 2.82% increase in user GMV value.

VEVOR historical project screenshot of an advertising click test for AI creatives — AI-generated creatives were tested in Google Ads. The table shows a CTR of 3.97% for AI creatives, compared with 3.34% for other creatives in the same series; project feedback recorded an 18.8% increase in CTR.

View platform development and system solutions 5 historical project records

Alibaba.com historical project screenshot: Alibaba.com content website development — Built a content website from 0 to 1, including an administration interface for content publishing and website operations. The screenshot shows the Alibaba.com Reads WordPress administration interface.

AliExpress historical project screenshot of the PPC automated advertising platform — The AliExpress AdLink advertising interface connected audiences, creative assets and campaigns, supporting automated management and A/B experiments. The screenshot shows the campaign creation interface.

AliExpress historical project screenshot of systematic campaign management — The AliExpress AdLink Campaign management interface shows operational management of advertising campaigns, audiences and channels.

AliExpress historical project screenshot of a joint multichannel optimization solution — Connected multichannel outreach with the user lifecycle to reduce repeated contact, combining audience prediction, reactivation and remarketing to improve operational efficiency. The annual savings figure in the screenshot is a project target.

AliExpress historical project screenshot of full user lifecycle operations — Designed a joint operations approach covering off-site acquisition, new user engagement, first orders, active repeat purchasing and churn prevention, connecting outreach channels, user behavior and conversion goals.

These are past project results, not XunL's current operating data or a promise of results. Business starting points, timeframes and investment differ; specific goals should be set according to actual circumstances.View project and recognition events

PROJECT MILESTONES / Projects and recognition

Every group photo and trophy records a team effort.

Projects remembered,
efforts recognized.

App acquisition and reactivation, intelligent creatives, and joint multichannel optimization. Behind the results were the work of breaking down complex problems, putting solutions into practice, and completing projects together as a team.

Discuss projects and collaboration

Team photo at the AliExpress intelligent creative project award ceremony — Intelligent creative project award ceremony
AliExpress · Picasso project

Group photo at the AliExpress mobile app adoption, acquisition and reactivation project award ceremony — App acquisition and reactivation project recognition
AliExpress · August 2018

Award trophy for the Picasso intelligent creative project — Picasso intelligent creative project trophy
Outstanding Traffic and Advertising Project

Award trophy for the joint multichannel optimization project — Joint multichannel optimization project trophy
Outstanding Traffic and Advertising Project

These are records of project recognition and teamwork during Pan Chenxing's previous roles.

05 / HOW WE WORK

Start with the problem, and turn methods into practical capabilities.

Understand technology.
Understand growth.
And understand the business.

The value of a capability ultimately lies in clearer decisions, smoother collaboration and more effective action.

See how XunL puts this into practice

Understand the problem before choosing tools

Start with business goals, user journeys and data definitions. Identify what is holding growth back, then decide what products, content, SEO or AI should do.

Let engineering handle repetitive work

Monitoring, diagnosis, lead assignment and attribution can be systematized. Reduce repetitive work so teams can focus on customers and key decisions.

Apply AI where feedback is available

Start with specific tasks such as inquiry filtering, content and advertising creatives. Use business feedback to validate value and keep adjusting workflows and execution.

Review results and keep iterating

Look at traffic, inquiries and conversions together, tracing changes back to specific actions. Retain effective methods and keep solving new problems.

Photo of Pan Chenxing at a Google technical exchange event — Open exchange, continued learning.
Participated in international technical and business exchanges with Google, Facebook, Mail.ru and others, as well as exchanges and sharing sessions with the London Alliance.

ENGINEERING CURIOSITY

Behind the practice
is continued technical exploration.

From apps to intelligent creatives, related projects received App project recognition in 2018 and an FY21 intelligent creative project award. Technical research also left publicly accessible records.

Full screenshot: AI image processing and generation · PCT publication record — A technical solution for image display, processing, uploading and generation, naming Pan Chenxing as an inventor. PCT international application publication number WO2025055537A1, published March 20, 2025. The technical description concerns AI-assisted generation of product images related to user scenarios. This is an application publication record.Verify on Google Patents (WO2025055537A1, opens in a new window)

View 4 patent publication records

Click a patent number to verify inventor and publication information on Google Patents (opens in a new window).

Method and system for interaction between a client and a server, and client and server
CN105338021B (Google Patents, opens in a new window)
Method and apparatus for determining promotional resources
WO2020015579A1 (Google Patents, opens in a new window)
Method and apparatus for reporting and receiving application information
CN110737563B (Google Patents, opens in a new window)
Method, system and electronic device for image display, processing, uploading and generation
CN117291853A (Google Patents, Chinese application publication record, opens in a new window)WO2025055537A1 (Google Patents, PCT application publication record, opens in a new window)

These are public records of past personal technical work, spanning different stages including application publication and patent grant. Ownership of the related rights and their legal status are governed by the public records.

LET’S BUILD WHAT’S NEXT

Good products
deserve better growth.

Whether you are building a business website, organizing SEO or looking to bring AI into real business work, you are welcome to contact me directly. Let's first understand your goals and problems, then find a practical next step together.

Pan ChenxingXunL

Business website growthSEO and contentAI applicationsTechnology and business collaboration

WeChat

18657783077

Phone

18657783077

Click the number to call directly

Email

ssevening@gmail.com

Please include an introduction to your business and the problem you want to solve

WECHAT / Direct contact

Scan to add me on WeChat

Scan with WeChat or press and hold to recognize the QR code,
then add Pan Chenxing as a WeChat contact.

WeChat ID: 18657783077

Pan Chenxing's personal WeChat contact QR code; scan to add me as a contact

Click to enlarge QR code

VIDEO / Ongoing sharingVideos on YouTube@sseveningOpen my video channel

Let the world seegreat businesses.

Growth takes more than a button.It takes a connected process.

Website reliability

Discover opportunities

Connect content

Follow up on inquiries

Real projects,visible practice.

Chang'an Hydraulics

HoseSeek

VEVOR DIY Ideas

Alibaba.com Reads

From e-commerce platforms to global payments.

VEVOR

Alibaba.com

AliExpress

WooshPay

Hello, I'mPan Chenxing.

5 years developing J2EE core products

5 years of Android app development

User growth, SEO and AI practice

Head of SEO / Website Director

LONGWELL · NovaRHome

Go where things happen,and talk with the world.

Facebook E-commerce Executive Summit

Visiting Facebook

Google App technical and business exchange

Think with Google

Business exchange across markets

AliExpress business exchange

Global Traffic Conference

Google Marketing Live

Search Central Live Hong Kong 2025

What we have donecarries more weight than what we want to say.

From app development to over ten million daily active users.

Search traffic should also lead to in-depth inquiries.

Improve acquisition efficiency through automation.

Make content strategy and internal connections work together.

Turn search opportunities into sales results.

Put AI into real creative workflows.

Project results and growth reviews

VEVOR SEO: Organic search growth over time

VEVOR: Browsing depth continued to improve

VEVOR: Desktop bounce rate declined overall

Search growth for a content website

AliExpress intelligent creatives

Experimental results for automated advertising

Cost results for multichannel optimization

Alibaba.com SEO conversion experience experiment

Quantitative validation of product SEO

VEVOR content page search growth

VEVOR internal link optimization review

VEVOR keyword portfolio consolidation

VEVOR listing page image and video experience

VEVOR search experience experiment

Advertising click test for AI creatives

Alibaba.com content website development

PPC automated advertising platform

Systematic campaign management

Joint multichannel optimization solution

Full user lifecycle operations

Projects remembered,efforts recognized.

Intelligent creative project award ceremony

App acquisition and reactivation project recognition

Picasso intelligent creative project trophy

Joint multichannel optimization project trophy

Understand technology.Understand growth.And understand the business.