COLOR, WITH PURPOSE

Web Color Palette Tool

From a single brand color to practical web color schemes. Choose matching palettes, preview page effects, and export your design variables.

◈ Local Calculation · No Registration RequiredBuilt for branding, design, and development teams
COLOR STUDIOAssign distinct, functional roles to every color

YOUR PALETTE

One Palette, Multiple Possibilities

Color palette cards are preparing. Enable JavaScript to start using.

Click a color value to edit its HEX precisely, or a large swatch to copy it. The brand color stays fixed; other swatches can be locked.

Try colors without losing your previous palette

Space New paletteCtrl / ⌘ + Z undo; add Shift to redo

Only the latest 50 steps are kept. Refreshing clears the history.

Primary color scale 50 — 950

11 lightness steps for state and hierarchy

SEE IT IN CONTEXT

Apply Color Schemes to Your Web Page

Light Mode
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Seamlessly execute your team's vision

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A little more creativity.

Organize projects, connect teams, and turn great ideas into next steps in a clean workspace.

Designed for every thoughtful creation
Recommended Plan

Work, structured and effortless

From daily tasks to new breakthroughs, share progress with your team and focus energy on what truly matters.

Structure the Next Steps ClearlyAccent Color / Text Color
24Ongoing Projects
86%Sample Completion Progress
Input box borders and text also require contrast checks.
Great design starts with clarityWebpage Mockup · Does Not Submit Forms

Sample text and numbers are for previewing color schemes only. Switching modes will rearrange background, surface, and text colors; functional colors may differ from the original color cards.

DESIGN TOKENS

Web use of colors

Click to copy color

CONTRAST CHECK

See every detail of content clearly

WCAG AA

Regular text ≥ 4.5:1, large text ≥ 3:1. Control boundaries relying on color recognition typically require ≥ 3:1; decorative lines are exempt. The report checks specified color pairs; full pages still require verification of font size, state, and background.

Check contrast ratios between color swatches 5 × 5
Aa color pairings need to be clear and readable.

Click ratios in the matrix to compare foreground and background.

Contrast ratios between swatches help evaluate candidate combinations; suitability for body text, UI controls, or graphics depends on the specific use case.

READY FOR YOUR NEXT STEP

Bring Color Schemes into Your Project

Export semantic role colors, accent color palettes, and primary color scales for the active theme mode.

View CSS variables

After copying to your stylesheet, set background and text colors for the actual components, then verify hover, disabled, and focus states.

Color calculations are completed in the browser.OKLCH → sRGB · Accessibility First

Color schemes are not uploaded or saved by default. Use palette links or download files to keep your results. Press space in empty workbench space to switch sets; lock color cards to retain them. This page contains site ads.

Connect this step to your goal

Build a brand buyers remember

After using this tool, continue with relevant steps. Checklist marks are your own notes, not a passed test or business approval.

See all business goals

AI steps have shared usage limits and human verification. They run only when you submit, and do not automatically receive inputs or reports from previous steps.

YOUR NEXT STEP

Finish your materials, then connect the rest of your work

Use image and document features under their stated free limits. Create a company account for website monitoring, business inquiries and team notifications, or discuss your workflow with us.

New companies receive a 14-day Pro trial, with no card required. Trials exclude the paid monthly credit grant.

Already have an account? Open your workspace →

Web color schemes start with a primary color, but must land on real components.

Selecting a brand color is easy, but applying it on web pages requires more judgment. Buttons must stand out, body text must be clear, and cards need visual hierarchy; the effect of the same color changes when placed on light versus dark backgrounds. This web color palette tool brings primary colors, matching palettes, continuous ramps, and live page samples into a single workbench, helping store operators, product managers, designers, and developers discuss viable solutions together.

  1. Select Primary Color:Enter brand HEX value or select an inspiration color. Primary color swatches preserve input values for brand guideline comparison.
  2. Explore Palettes:Switch color relationships and visual styles, and click "Shuffle" to discover more candidates. Lock cards you like and continue exploring other colors.
  3. Place into Scene:Preview headings, buttons, tags, cards, and input fields in SaaS, product showcase, or B2B page mockups, and compare Light vs. Dark modes.
  4. Deliver after checking:Check contrast ratios for functional colors, then copy CSS or download JSON. Once deployed to live pages, recheck font sizes, image backgrounds, and interactive states.

Color swatches are candidates; semantic functional colors define their roles on the page

A nice set of color swatches does not mean all colors are suitable for body text or buttons. The workbench builds roles for background, surface, body, secondary text, primary button, accent, and borders from primary and secondary colors, and selects text colors for buttons. Light mode requires clear text contrast, while dark mode needs to distinguish backgrounds from cards; the two cannot be solved by simple color inversion alone.

If the primary color is very light, it can remain in the brand palette while paired with a more suitable text color for buttons. Accent colors are best used sparingly; large background areas usually require lower saturation. The tool provides a comparable starting point, while final layout, imagery, and content density remain up to you.

OKLCH Color Palette: Adding Order to Lightness Shifts

The 11-step color scale here is labeled from 50, 100, 200 to 950, showing lightness changes from light to dark. OKLCH separates lightness from chroma and hue, making it ideal for finding candidates for light backgrounds, selected states, hover states, and dark text. Candidates outside the sRGB gamut will have their chroma reduced before mapping and converting to HEX.

Shade step numbers indicate relative position within the shade scale; they do not imply that your brand's primary color must reside at 500. Bright yellow, deep blue, and light pink have different input lightness levels, but the primary color remains intact in the primary swatch. Exported functional colors and shade steps should be selected based on actual components and fine-tuned within your project.

How do I interpret web color contrast ratios?

Contrast ratio reports calculate relative luminance between opaque sRGB foreground and background colors. Regular text requires a 4.5:1 ratio for AA compliance; large text (at least 18pt regular or 14pt bold) requires 3:1. Control boundaries and meaningful graphics used for identification typically require 3:1, but decorative dividers vary. Passing a single color pair does not mean the entire web page meets WCAG compliance.

Transparent overlays, gradients, and product images will alter the actual background; hover, focus, error alerts, and disabled states also need to be inspected separately. Content cannot rely on color alone—for example, errors should also feature clear text. After putting exported palettes into live pages, keyboard operations, font sizes, and states should be evaluated together, not just this palette report.

A color palette delivery kit for standalone sites, product, and dev teams

Ops team can select candidates around the brand primary color; product team can compare buttons and info hierarchy on web mockups; design team can lock favorite cards for exploration; dev team can export CSS variables and JSON. Share links reload color and UI settings, minimizing color discrepancies in screenshots.

This tool handles only colors and mockups. It makes no automated judgments on brand positioning, conversion rates, or industry psychology, nor does it generate unverified claims under the guise of AI. Giving the same color palette clear usage guidelines and verifiable contrast ratios is the actionable deliverable you can directly apply next.

Frequently asked questions

How to get web-friendly color palettes from a primary color?

Select or enter a primary brand color, then choose adjacent, complementary, split-complementary, triadic, or monochromatic schemes. The tool retains your input primary color, generates remaining matching colors in OKLCH color space, and provides light and dark web previews, functional colors, and contrast checks. Color relationships provide a design starting point; final choices should still consider brand, imagery, and actual pages.

Which color formats are supported?

Both the primary color and each swatch's precise editor accept #RGB and #RRGGBB, such as #63F or #635BFF, and normalize them to six-digit HEX. Click the value below a swatch to paste a color, compare it with the original and apply it. Transparency, color names and other input color spaces are not supported. You can still copy swatches as HEX, RGB or OKLCH; CSS exports use HEX.

How do I undo a palette change or restore the previous colors?

The Undo and Redo buttons above the swatches restore colors, locks, harmony, style and website preview settings. Outside text fields, use Ctrl / ⌘ + Z to undo and Ctrl / ⌘ + Shift + Z to redo; Windows also supports Ctrl + Y. Text fields keep the browser's native text undo. Only the latest 50 steps are kept on this page, and refreshing clears them. To keep a palette longer, copy its share link or download a file.

What is the difference between OKLCH and standard HSL color schemes?

OKLCH describes color using lightness, chroma, and hue, making it generally better suited for generating visually uniform color scales than directly adjusting HSL lightness. When converting to web-standard sRGB, some colors fall outside the displayable gamut; the tool reduces chroma to map them into sRGB. Displays may still vary across different screens, ambient light, and browsers.

How to choose among the 5 color scheme relationships?

Analogous colors use hues near the primary color, suitable for cohesive visuals. Complementary colors introduce opposing hues to highlight key points. Split-complementary looks adjacent to the complementary hue to maintain distinction. Triadic colors form three distinct hue groups across the color wheel to help differentiate modules. Monochromatic adjusts lightness and chroma around the primary color so hierarchy stands out more than hue. These are not deterministic rules for industry or brand psychology.

Is the 500 shade in an 11-step scale always equal to my primary color?

Not necessarily. 50–950 are design shade tags representing gradual lightness changes; 500 is not an appropriate lightness for all inputs. Your input primary color is fully preserved in the main swatch, while shades are used to find candidates for backgrounds, borders, and hover states. Please choose based on actual usage and contrast requirements.

How do I lock a color palette I like while exploring others?

Click the lock button on a color card to fix it. When switching combinations, styles, or clicking "Shuffle", the remaining unlocked color cards will continue to change. You can edit a color card individually or set it as the new primary color. Click "Unlock All" to unlock all color cards, or "Reset" to restore default color schemes and settings.

Does a contrast check guarantee that a web page meets WCAG compliance?

No. The report only evaluates the relative luminance contrast of listed opaque foreground and background colors. WCAG AA requires a 4.5:1 ratio for normal text and 3:1 for large text; UI control boundaries and graphics requiring color identification typically require 3:1. Large text refers to at least 18pt regular or 14pt bold text. Transparency, gradients, background images, hover/focus states, font sizes, and other accessibility rules must be audited separately on actual pages; decorative dividers do not uniformly require 3:1.

Why doesn't dark preview directly invert all colors?

Dark web pages require rearranging the hierarchy of background, surface, body text, and accent colors. The tool generates functional colors based on the selected mode and chooses appropriate text colors for primary buttons, while primary color palettes still retain your input. Different templates showcase the same set of functional colors for easy comparison of real effects in SaaS, product showcase, and B2B pages.

Are colors saved or uploaded? What does the share link include?

Color calculations are completed locally in your browser without submitting colors to this site or saving schemes to local storage by default. You can download CSS or JSON before closing the page. Copied palette links include colors and UI settings for reopening or sharing with colleagues; please do not include personal or client information in links. The page contains site ads, which use their own network services.

Which workflows are CSS and JSON exports suitable for?

CSS export includes color palettes, an 11-step primary color scale, and semantic variables for current light/dark modes as a starting point for web styles. JSON is ideal for saving color schemes and settings for designer or developer review. Copying styles does not automatically guarantee accessibility compliance; please verify against actual content and component states.

Calculation & Color References:WCAG 2.2 Text Contrast Notes、Non-text contrast detailsand CSS Color 4 OKLab / OKLCH. This tool maps to the sRGB color space by reducing chroma and does not claim to reproduce all browser color mapping algorithms.

website color palette generator practical guide and common questions

What does a website color palette generator do?

A website palette extends a primary color into background, text, accent and state roles to create hierarchy and readable components.

Who is this for, and when is it useful?

Design and product teams choosing colors for a brand, website or landing page.

How do I use this website color palette generator?

Enter a primary color, compare palettes and interface previews, check text contrast, then copy colors or design variables.

How should I interpret the results?

Inspect real light/dark previews, including buttons, body text and status colors. Preserving the brand color may require different text and border colors on different surfaces.

Where is the work performed, and which services receive data?

Palettes, scales, contrast and previews are generated in your browser. Copying, export and sharing a palette link are deliberate actions.

KEEP YOUR COLORS

Copy Content Manually

Direct copying is currently unavailable in your browser. Select the content below and press Ctrl / ⌘ + C to copy.

FINE-TUNE YOUR COLORS

Edit HEX color

Enter #RGB or #RRGGBB, such as #2563EB. The palette changes only when you apply the color.

Current color
New color