Write a Good Brief
Positioning, Audience, and Brand Identity
BRAND STUDIO / FROM A BRIEF TO A DISTINCT MARK
Translate brand positioning into three design directions. Use Gemini to explore graphic concepts, then manually refine logos suitable for websites, business cards, and favicon icons.
02 / THREE WAYS TO TELL YOUR STORY
VECTOR FIRSTThree distinct graphic design concepts with explainable rationale, complete with fully editable, exportable vector files.
Positioning, Audience, and Brand Identity
Visual Expression & Brand Connection
Proportions, letter spacing, and actual scenarios
Check dark/light backgrounds, monochrome, inverted colors, and 16 px icons together, then export versions suitable for different platforms.
02 / EXPLORE THREE DIRECTIONS
The brand brief has changed. The concepts below are still from the last submission; you can continue editing locally or manually regenerate.
03 / REFINE YOUR MARK
04 / TEST IN CONTEXT
Inspect small-size outlines and negative space. Intricate details may require further simplification.
05 / TAKE YOUR BRAND WITH YOU
Convert text to outlines while preserving colors and editing parameters.
The brand kit includes color / monochrome / inverted SVGs, 1536 px PNG, icon SVGs along with 512 / 96 / 32 / 16 px PNGs, 180 px Apple icon, deployment code snippets, color charts, font licenses, and project files. Preview backgrounds are not baked into the logo.
AI concepts require your review; there is no guarantee of trademark registrability, non-similarity to existing marks, or exclusivity. This tool does not perform trademark searches.
Connect this step to your goal
After using this tool, continue with relevant steps. Checklist marks are your own notes, not a passed test or business approval.
See all business goalsAI steps have shared usage limits and human verification. They run only when you submit, and do not automatically receive inputs or reports from previous steps.
YOUR NEXT STEP
Use image and document features under their stated free limits. Create a company account for website monitoring, business inquiries and team notifications, or discuss your workflow with us.
New companies receive a 14-day Pro trial, with no card required. Trials exclude the paid monthly credit grant.
Already have an account? Open your workspace →Company Logos, website logos, and independent store brand marks all need to express business traits into identifiable visual forms. Brand name and industry are just starting points; target customers, brand differentiation, personality, and application scenarios help the model suggest more relevant graphic concepts. This free online AI Logo generator uses Gemini to propose three directions, offering local vector editing and brand file exports.
For B2B companies, the brief can highlight product technical specifications, target buyer personas, and reliability claims; for cross-border e-commerce brands, describe product categories, consumer demographics, and brand tone. Filling in actual differentiators is more useful than buzzwords like 'high-end, global, innovative'. Do not include unverified certifications, client details, or trade secrets, and do not ask to clone existing brands.
Each of the three concepts includes graphic icons, color schemes, typography directions, and design rationale. When comparing, check whether the graphic matches the brand positioning, then verify readability, proportions, and small-size legibility. Once a concept is selected, adjust colors, typography, letter spacing, and icon-text spacing to establish a cohesive logo lockup.
AI output is a design starting point, not a final trademark or copyright audit. Simple geometric shapes are particularly prone to visual similarities. Before official commercial use, inspect industry-related marks, target region trademarks, and actual applications; critical branding projects should be refined by professional designers to build a complete identity system.
Website headers usually require horizontal Logos, while social accounts and browser favicons are best suited for icon-only formats. The workbench provides horizontal, vertical, and icon-only combinations, demonstrating light, dark, monochrome, reversed, and 16/32 px icon previews. Page backgrounds serve only as a preview environment; downloaded SVGs and PNGs retain transparent backgrounds.
SVG is ideal for scaling and further design editing, whereas PNG suits platforms that do not accept vector files. Brand text is converted to paths using built-in open-source fonts, eliminating the need for recipient devices to install matching fonts. The project JSON retains original text and local editing parameters for easy restoration and adjustment; the brand ZIP package also includes color palettes, font licenses, and usage instructions.
Write brand name, industry, audience, and brand positioning first, select 1 to 3 brand personality traits, then invoke Gemini. The tool generates three distinct vector graphic concepts and explains design logic. After selecting a concept, fine-tune color, font, letter spacing, icon ratio, and layout locally before checking preview and downloading files.
Clicking Generate calls Gemini, which suggests three graphic concepts based on your brand brief. If generation fails, an explicit error is shown—no template placeholders are used to fake AI results. Fictional examples on the page are fixed demo materials clearly marked as non-AI, used only to preview editing and exporting. AI outputs may still be generic or resemble existing graphics, so review them before commercial use.
Yes. The brand brief is suitable for entering company business, product features, target customers, and use cases. Websites, independent stores, and B2B enterprises usually also require horizontal headers, icon-only variants, light/dark backgrounds, and favicons, so the workbench provides these previews and exports simultaneously. Business owners should check graphic representation and recognition based on actual business needs.
No. AI-generated concepts do not confer exclusive rights, legal originality, or trademark approval. This tool does not perform trademark searches or evaluate similarity. Before commercial use, check industry logos and target market trademark databases, and consult a designer or professional agency if needed. Do not request imitations of known brand logos.
SVG is a scalable vector format ideal for websites and further design edits; PNG is a raster image with a transparent background suitable for platforms that do not support SVG. This tool converts brand text using built-in open-source fonts into vector outlines, so SVG does not depend on whether recipient devices have the fonts installed. Outlines can be edited as shapes, while raw text and edit parameters are saved in the project JSON.
Supports Chinese and Latin characters covered by built-in fonts. If the selected Latin font does not cover brand text, local Chinese fonts are fallback used with actual font names clearly displayed. Uncovered rare characters or symbols prompt adjustments to avoid missing character boxes. Short brand names are recommended; adjust letter spacing, font size, and layout for longer names.
Yes. Each scheme allows adjusting the primary color, accent color, text color, and light preview background, switching across four typographic directions, and modifying brand text, tagline, letter spacing, font size, icon ratio, text-icon spacing, and horizontal, vertical, or icon-only layouts. Local editing does not call the AI again; undo and redo can roll back actions within the current project.
Compare light, dark, monochromatic, and inverted versions, then review website headers, brand cards, and 16/32 px favicons. Focus on outlines, negative space, and clarity at small sizes, avoiding reliance on ultra-fine lines or intricate details. Color contrast data helps check text readability but cannot replace actual device and physical print sample inspections.
Includes color, monochrome, and inverted SVGs, 1536 px transparent PNGs, icon-only SVGs, 512, 96, 32, and 16 px PNGs, 180 px Apple touch icons, web deployment snippets, color JSON, project JSON, font licenses, and usage guidelines. Web previews do not embed background colors into transparent logos. Inverted assets are suitable for dark backgrounds. Favicons must be hosted on a stable, crawlable URL; appearance in Google Search results is not guaranteed.
The brand brief is submitted to Google model services only after clicking "Generate 3 AI Concepts". This tool does not automatically save inputs or designs; editing, previewing, and exporting occur locally. Do not enter confidential client data, account keys, or trade secrets. Download your project JSON before leaving the page to keep a copy.
You can download the project JSON and load it again from the "Restore Project" entry in this tool. The project retains three AI concepts, model sources, and current editing parameters. Restoring a project will not call the AI, nor will the JSON restore your brand brief form; changing the brief does not automatically update generated concepts—you need to decide whether to regenerate.
Logo exploration turns a name, brand positioning and visual preferences into editable directions that can be compared before formal identity design.
Designers and operators exploring a website, company or product identity.
Write a brand brief, compare concepts, adjust type, colors and layout, then inspect small-size previews before export.
Inspect monochrome, small-size and light/dark versions. Review fonts, names and artwork rights; a generated concept does not establish trademark clearance or exclusive ownership.
Template previews, editing and export run in your browser. Clicking AI generation submits the current brand brief to our backend and Google Gemini.