Trademark Search

How to run a useful trademark search

1. Search the exact name first, then sound-alike and look-alike variants (listed for you); examiners look at likelihood of confusion, not only identical marks.
2. Focus on the same or related classes: the same name registered for clothing in class 25 usually does not block lighting in class 11, except for famous brands.
3. Search each target market: trademarks are territorial, so a Chinese registration gives no rights in the US or Europe.
4. Also search Amazon, Google and social media for existing use: in the US and elsewhere, unregistered prior use can still block you.
5. For an important brand, have a trademark attorney run a professional search and risk opinion before filing.

Where to file and what it costs

Official fees only, excluding attorney fees; check each office for current amounts.

What Amazon Brand Registry needs

Amazon Brand Registry requires a registered or pending word or design mark in a supported country or region (such as the US, UK, EU or Japan), matching the brand on your products and packaging. A pending application number is enough to start, so file in your target market early.

All 45 Nice classes

Classes 1–34 cover goods and 35–45 services. The summaries below are short guides; check each office's official Nice list for exact items.

1. Class 1 Chemicalsindustrial chemicals, adhesives for industry, fertilisers, unprocessed plastics
2. Class 2 Paintspaints, coatings, rust preservatives, dyes, inks
3. Class 3 Cosmetics and cleaningcosmetics, perfume, shampoo, cleaning preparations, toothpaste
4. Class 4 Fuels and lubricantsindustrial oils, lubricants, fuels, candles
5. Class 5 Pharmaceuticalsmedicines, medical preparations, dietary supplements, disinfectants, baby food
6. Class 6 Common metalscommon metals and alloys, metal building materials, small hardware, metal pipes, safes
7. Class 7 Machinesmachines and machine tools, motors and engines (not for land vehicles), industrial blowers, pumps, compressors, electric kitchen machines
8. Class 8 Hand toolshand tools, knives, cutlery, razors
9. Class 9 Electronics and softwarecomputers, phones, software, apps, batteries, chargers, cables, cameras, measuring instruments, safety glasses
10. Class 10 Medical devicesmedical apparatus, massagers, medical masks, hearing aids, feeding bottles
11. Class 11 Lighting, heating and ventilationlighting, LEDs, air conditioners, electric fans, ventilation, water heaters, water purifiers, cooking appliances
12. Class 12 Vehiclesvehicles, bicycles, e-bikes, tyres, prams, vehicle parts
13. Class 13 Firearms and fireworksfirearms, ammunition, fireworks
14. Class 14 Jewellery and watchesjewellery, precious metals, watches, clocks
15. Class 15 Musical instrumentsmusical instruments and accessories
16. Class 16 Paper and stationerypaper, printed matter, books, stationery, paper and plastic packaging bags
17. Class 17 Rubber and plasticsrubber, semi-processed plastics, seals, insulation materials, non-metal hoses
18. Class 18 Leather goods and bagsleather, bags, luggage, wallets, umbrellas, pet clothing
19. Class 19 Non-metal building materialstimber, tiles, cement, building glass, non-metal pipes
20. Class 20 Furniturefurniture, mirrors, picture frames, plastic containers, mattresses
21. Class 21 Household utensilskitchen utensils, tableware (except cutlery), glassware, cleaning tools, toothbrushes
22. Class 22 Ropes and tentsropes, nets, tents, tarpaulins, padding materials
23. Class 23 Yarns and threadsyarns and threads for textile use
24. Class 24 Textilesfabrics, bed linen, towels, curtains
25. Class 25 Clothing and footwearclothing, footwear, headwear
26. Class 26 Haberdasherylace, buttons, zips, hair accessories, wigs, artificial flowers
27. Class 27 Floor coveringscarpets, mats, wallpaper
28. Class 28 Toys and sporting goodstoys, games, sporting and fitness equipment, fishing tackle
29. Class 29 Meat, dairy and processed foodmeat, fish, eggs, dairy, edible oils, processed fruit and vegetables, snacks
30. Class 30 Coffee, cereals and condimentscoffee, tea, sugar, rice, bread, pastry, condiments
31. Class 31 Agricultural productsfresh fruit and vegetables, seeds, plants, animal feed, pet food
32. Class 32 Beverages and beerbeer, mineral water, juices, soft drinks
33. Class 33 Alcoholic beveragesalcoholic beverages (except beer)
34. Class 34 Tobaccotobacco, e-cigarettes, lighters
35. Class 35 Advertising and businessadvertising, marketing, retail and wholesale services, online stores, business management, import-export agency
36. Class 36 Finance and insurancefinance, insurance, real estate, payments
37. Class 37 Construction and repairconstruction, installation, repair and maintenance services
38. Class 38 Telecommunicationstelecommunications, network transmission, online forums, video streaming
39. Class 39 Transport and storagetransport, logistics, warehousing, travel arrangement, courier
40. Class 40 Treatment of materialstreatment of materials, custom manufacturing, 3D printing, printing
41. Class 41 Education and entertainmenteducation, training, entertainment, sporting and cultural activities, online courses
42. Class 42 Science, IT and SaaSscientific research, design, software development, SaaS, cloud computing, testing and certification
43. Class 43 Food service and accommodationrestaurants, cafés, takeaway, hotel accommodation
44. Class 44 Medical, beauty and agricultural servicesmedical, beauty, hairdressing, pet grooming, gardening services
45. Class 45 Legal, security and social serviceslegal services, intellectual property, security, dating, funerals

Frequently asked questions