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Ecommerce & Marketing

Ecommerce Profit Calculator

Model order revenue, tax, fulfillment, fees, refunds, recovered inventory and advertising, with break-even prices and scenarios.

◈ Local Processing · Inputs Are Not Uploaded

Inputs & Settings

Orders & Products
Splits are calculated solely based on your submitted assumptions without automatically judging tax laws.
Fulfillment & Payment
Ads & Refunds
Included only in refund models; recovered inventory value is not cash income.
Applies to total percentage fees and fixed fees in the refund model.
Included in refund-only models.
Included in refund-only models.
Operations & goals
Uses retained net revenue after deducting refunds and sales tax as the denominator.

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Results workbench

Fill in the details, then click Generate Results.

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Results will be displayed here

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How to use Ecommerce Profit Calculator

  1. Select a unified currency and tax-inclusive/exclusive selling price mode, then enter the purchasing, fulfillment, and payment collection costs for a single placed order.
  2. Select a refund probability model or simplified reserve rate, then fill in recoverable value, return costs, and operating cost allocation.
  3. View revenue/cost breakdowns, target profit CPA, and price/ad spend scenario tables; download CSV or reports.

Try a concrete example

The default no-tax example produces expected operating profit of 31.95 per placed order under the displayed refund and cost assumptions.

How to interpret results

Use one currency and a consistent placed-order basis. The refund model uses expected retained revenue, net inventory consumption, refund-related costs and allocated monthly overhead. Recovered inventory is not cash income. The simple reserve model is different. Results are estimates, not accounting net profit.

Frequently asked questions

Why do items after refund offset costs?

Recovery percentages should only be entered for inventory that can still be resold or repurposed. It does not represent immediate cash recovery and cannot be treated as additional sales revenue.

Will taxes and fees be automatically calculated by country?

No. It only splits based on your input sales tax rate and tax-inclusive basis; corporate income tax, depreciation, inventory cash lock-up, etc., are not included in the model.

How to understand Target Profit CPA?

Upper limit of advertising budget after deducting non-ad costs, fixed allocations, and target profits from net retained revenue. It is based on placed orders, which is not equal to the CPA of retained orders.

Will scenario tables modify the original settings?

No. The nine scenarios only adjust selling price by ±10% and ad costs by ±20%, keeping all other assumptions constant.

Is the calculated result accounting net profit?

No; it is estimated operating profit under the entered assumptions. Please reconcile against actual refunds, bills, and financial records.

ecommerce profit calculator practical guide and common questions

What does an ecommerce profit calculator do?

Profit modeling separates revenue from product, fulfillment, channel, advertising and return costs to compare pricing or acquisition scenarios.

Who is this for, and when is it useful?

Sellers and operators comparing order contribution, returns and advertising costs.

How do I use this ecommerce profit calculator?

Use one currency, enter real costs and relevant tax and refund assumptions, compare scenarios, then reconcile with actual order records.

How should I interpret the results?

Align tax treatment, currency and refund assumptions before interpreting contribution and margin. This model does not import bills automatically; reconcile allocations with actual records.

Where is the work performed, and which services receive data?

Prices, costs and assumptions are calculated in your browser. Store orders, banks and tax systems are not connected; you provide the inputs.